A fractional CMO who runs your plan, your budget and your vendors
Crystal Volinchak, our co-founder, sets your plan, budget and channel mix, then holds your team and vendors to it every month. It costs about a third of one in-house marketer, and every account stays in your name.
30 minutes with Crystal or Nick. You leave with a one-page plan either way.
Average client tenure
In business, run by the founders
Leading marketing for Ideal Practices
Every account in your name, in writing
When nobody owns marketing, the CEO ends up doing it
Too many hands, no plan.
An agency runs ads, a freelancer writes posts, someone in-house handles email, and you bounce between all of them to keep it moving.
Spend goes up, pipeline stays flat.
You get reports every month, and you still can’t say which dollars bring in booked calls or sales.
Every decision lands on your desk.
Budget, vendors, messaging and what to try next all wait on you, so marketing moves at the speed of your inbox.
What a fractional CMO from CNV handles
A plan with real targets
A written marketing plan built around booked calls, pipeline or sales, with the numbers we agree to track.
Budget and channel decisions
Where the money goes, what gets cut and what gets tested next, decided with you and explained in plain terms.
Your team and vendors, managed
Crystal directs your in-house people, freelancers and agencies against the plan, so you stop being the go-between.
A monthly leadership meeting
One meeting and one report each month on booked calls, pipeline and revenue, plus what changes next month.
Hours and meetings are set to fit your business and written into the scope before you sign. No add-ons outside that scope.
Need the team that builds it, too?
Fractional CMO gives you the leader. Full-Stack Core adds the people who build and run the work: two channels, site care, a monthly revenue report and a monthly strategy session.
Starts at $5,000 a month. That is $1,000 more than leadership alone, and you can move up whenever you’re ready.
How the first 90 days work
Free marketing review
A 30-minute call with Crystal or Nick about what you run today, who owns your accounts and whether your tracking works. You leave with a one-page plan either way.
Days 1 to 30: audit and targets
We review your channels, vendors, budget and tracking, confirm every account is in your name, and set the booked-call or pipeline targets we’ll report against.
Days 31 to 60: plan in motion
The plan and budget are approved, and your team and vendors are working to it with clear owners and dates.
Day 90: results review
We review booked calls, pipeline and revenue against the targets set in month one. From there it’s month to month with 30 days notice.
Six years in the driver's seat
Crystal and Nick have led marketing for Ideal Practices, a high-ticket consulting firm, for more than six years, through a change in ownership. ROI is up 403%.
Fractional CMO pricing
Senior leadership starts at $4,000 a month. Final scope and price are set after your free marketing review.
| Option | Monthly cost | What you get |
|---|---|---|
| One mid-level in-house marketer | about $13,000 | One person, plus salary, benefits, tools and freelance help |
| CNV Fractional CMO | from $4,000 | Plan, budget and channel decisions, team and vendor oversight, monthly leadership meeting and revenue report |
| CNV Full-Stack Core | from $5,000 | Leadership plus the team that builds and runs two channels |
Start with a 90-day first term, then go month to month with 30 days notice. No add-ons outside your written scope. See all pricing →
Salary from the digital marketing manager average of $94,535 a year (AAF Jobs). Benefits based on wages making up 68.5% of employer cost (BLS, June 2026). Tools and freelance hours are typical small business figures.
Yours on day one
Your accounts stay in your name.
Your domain, website, ad accounts, Google profile and data belong to you from day one. If you leave, we hand over every login within 5 business days.
The people you meet are the people who lead
Crystal leads fractional CMO engagements. She sets the plan, runs the monthly leadership meeting and manages your team and vendors. Nick owns SEO, AI search and tracking, so the numbers in your monthly report are ones you can trust.
Co-founder, Chief Marketing Officer
Co-founder, Operations and SEO
Fractional CMO questions
How much does a fractional CMO cost?
CNV’s fractional CMO starts at $4,000 a month. Final scope and price are set after your free marketing review and written into the agreement, with no add-ons outside that scope. One mid-level in-house marketer costs about $13,000 a month once you add benefits, tools and freelance help.
What does a fractional CMO do?
A fractional CMO owns your marketing plan, budget and channel decisions, manages the people and vendors doing the work, and reports results to you each month. At CNV that means booked calls, pipeline and revenue.
How is this different from hiring a marketing consultant?
Crystal stays after the plan is written. She runs it with your team and vendors and answers for the results in a monthly leadership meeting.
How many hours does a fractional CMO work each month?
It depends on your size and how much is in motion. We set the hours and meetings case by case and put them in writing before you sign.
Can CNV do the work as well as lead it?
Yes. Full-Stack Core adds the team that builds and runs two channels, starting at $5,000 a month. You can move up whenever you’re ready, and the same people stay on your account.
Who owns our accounts and data?
You do, from day one. Your domain, website, ad accounts, Google profile and data stay in your name, and we hand over every login within 5 business days if you leave.
What's the minimum commitment?
The first term is 90 days. After that it’s month to month, and you can leave with 30 days notice and every account in your name.
Can a fractional CMO replace a full-time CMO?
Often, yes. Most owner-led and growth-stage companies need CMO-level decisions without a full-time salary. When you’re ready to hire one, we’ll help you define the role and hand the plan over.
Talk to the person who would lead your marketing
30 minutes with Crystal or Nick. You leave with a one-page plan, whether or not we work together.