Senior marketing leadership plus the team that executes it
For CEOs, COOs and marketing leads at B2B firms, consultancies and accounting practices around $5M and up. Crystal leads your marketing, our team builds and runs it, and you get a monthly report on booked calls, pipeline and revenue.
30 minutes with Crystal or Nick. Growth-stage companies get a leadership review and a one-page plan either way.
Average client tenure
In business, run by the founders
Leading marketing for Ideal Practices
Every account in your name, in writing
You have a marketing plan. What you're missing is someone to run it.
Companies at this stage rarely lack ideas. The trouble shows up somewhere between the plan and the pipeline.
The strategy came back as homework
You hired a consultant or a fractional CMO, got a polished plan, and then your team had to find the people to carry it out.
You've become the go-between
SEO, ads, the website and email each sit with a different vendor, and you spend your week keeping them pointed in the same direction.
The reports don't mention pipeline
You get traffic and impressions every month, and nobody can tell you how many booked calls or new clients marketing produced.
We can work alongside your in-house marketer: Crystal sets the plan, and our team takes the work your lead never gets to.
One small senior team plans it and builds it
Crystal leads your marketing
She sets the plan with you, owns the budget and channel decisions, and stays your lead for the whole engagement.
A plan tied to pipeline
A written plan built around booked calls, pipeline or revenue, with the numbers we agree to track from week one.
The team that builds it
SEO, AI search, paid ads, email and website work are run by the same team that wrote the plan, so nothing comes back to you as homework.
One monthly report and meeting
Booked calls, pipeline and revenue, what we changed, and what changes next month, in one leadership meeting.
You stay in the driver’s seat on direction and budget. We handle the plan, the people and the work.
Two ways to work with us
from $4,000/mo
Pick this if you already have people or vendors doing the work and need a senior leader to direct them. Marketing plan, budget and channel decisions, team and vendor oversight, and a monthly leadership meeting and revenue report.
90-day first term, then month-to-month.
from $10,000/mo
Pick this if you want the leader and the team that carries out the plan across every channel. Fractional CMO leadership, full execution, and pipeline and revenue reporting, with scope built around your company.
Setup included. 90-day first term, then month-to-month.
Long partnerships, measured in results
ROI increase over a 6+ year partnership
Ideal Practices · high-ticket consulting firm, through a change in ownership
leading marketing for one client
Ideal Practices · strategy and execution from the same team
average client tenure
Across our client list
In our clients' words
Will we just get another plan to carry out ourselves?
Plenty of companies have paid for strategy and watched it sit in a shared drive. With CNV, Crystal writes the plan and the same team builds the campaigns, the pages and the reports. If you choose Fractional CMO on its own, Crystal directs your people and vendors against the plan, and you can add our team any time.
| Option | Monthly cost | What you get |
|---|---|---|
| One mid-level in-house marketer | about $13,000 | One person, plus salary, benefits, tools and freelance help |
| CNV Fractional CMO | from $4,000 | Senior leadership directing your people and vendors |
| CNV Full-Stack Leadership | from $10,000 | Senior leadership plus the team that builds and runs every channel |
Hours, meetings and scope are written down before you sign. See all pricing →
Salary from the digital marketing manager average of $94,535 a year (AAF Jobs). Benefits load from BLS employer cost data, where wages are 68.5% of total compensation. Ad spend is separate and billed to your own card.
How the first 90 days work
Free marketing review
A 30-minute leadership review with Crystal or Nick covering what you run today, who owns your accounts and whether your tracking works.
Days 1 to 30: audit and targets
We review your channels, vendors, budget and tracking, confirm every account is in your name, and agree on the booked-call or pipeline targets we report against.
Days 31 to 60: plan in motion
The plan and budget are approved, and the work is underway with clear owners and dates.
Day 90: results review
We review the numbers against the week-one targets. From there it’s month-to-month with 30 days notice.
Yours on day one
Your accounts stay in your name.
Your domain, website, ad accounts, Google profile and data belong to your company from day one. If you leave, everything stays with you, and we hand over every login within 5 business days.
Questions leadership teams ask us
What's the difference between Fractional CMO and Full-Stack Leadership?
Fractional CMO, from $4,000 a month, gives you Crystal as your senior marketing lead directing your existing people and vendors. Full-Stack Leadership, from $10,000 a month, adds our team to do the work across your channels.
Who leads our account?
Crystal Volinchak, CNV’s co-founder and Chief Marketing Officer, leads Fractional CMO and Leadership engagements. Nick runs operations and SEO.
Can you work alongside our in-house marketer or current agencies?
Yes. Many companies keep their marketing lead and some vendors. We set the plan, assign clear owners, and fill the gaps with our team where it makes sense.
What do you report on?
Booked calls, pipeline and revenue, plus the channel numbers behind them. You get one report and one leadership meeting each month.
Do you work with accounting, bookkeeping and consulting firms?
Yes. Professional service firms are a good fit. Our clients include OJO Bookkeeping Services and a high-ticket consulting firm we’ve worked with for more than six years.
What's the minimum commitment?
A 90-day first term, then month-to-month with 30 days notice. Final scope and price are set after your free marketing review and go in writing before any work begins.
Want a marketing leader who also builds the work?
Book a free 30-minute marketing review with Crystal or Nick. We’ll look at your channels, your accounts and your tracking, and you’ll leave with a one-page plan.