We build the funnel, run the ads, and show you the sales
For ecommerce brands, coaches and course creators doing $250K to $2M. Crystal and Nick plan the work with you, our team builds it, and every month you get a report on orders and revenue, with every account in your name.
30 minutes with Crystal or Nick. You get an ad account and funnel check, and a one-page plan either way.
Average client tenure
In business, run by the founders
Leading marketing for Ideal Practices
Every account in your name, in writing
You built the brand. Now you're also the marketing department.
Most founders who call us have the product working and the marketing held together with late nights.
Ads cost more every month, and sales sit still
You keep raising the budget on Meta and Google, and orders barely move. Nobody can tell you which campaign is paying for itself.
You paid the upfront and got a slide deck
The last agency took a big setup fee, handed you a strategy doc, and left the building to you.
A senior person pitched, a junior got the work
After the contract was signed, your account went to someone juggling a dozen other clients.
Cart, browse and win-back emails were never set up, so buyers who almost purchased drift away. We build those flows in the first 90 days.
One team plans it and builds it
Your offer and your funnel
We sharpen the offer and the message, fix the product and checkout pages that leak sales, and build landing pages for launches.
Meta and Google ads
Prospecting, retargeting, catalog and Shopping campaigns, plus the ad creative and the conversion tracking that shows which ads bring in sales.
Email that brings buyers back
Welcome, abandoned cart, browse and win-back flows, plus campaigns for launches and promotions, built in Klaviyo or the tool you already use.
A report you can read in five minutes
Each month you see orders, revenue, ad spend and return on ad spend, plus what we change next month, in a strategy session with your lead.
The people on your first call stay on your account and do the work.
What founders get for it
revenue in the first 30 days, same ad spend
Synchronicity Health · ecommerce · Read the case study →
Three years of course sales
Daymond John on the work we put into his course sales.
Won't your fees outgrow the cost of a hire?
It’s the right thing to check. One mid-level marketer costs about $13,000 a month once you add salary, benefits, tools and freelance help. Paid ads management is $999 a month up to $10,000 in ad spend, then 12% above that, and nothing else changes unless you approve new scope in writing.
| Option | Monthly cost | What you get |
|---|---|---|
| One mid-level in-house marketer | about $13,000 | One person, plus salary, benefits, tools and freelance help |
| CNV Full-Stack Core | from $5,000 | Two channels, for example paid ads plus email, site care and a monthly report |
| CNV Full-Stack Growth | from $7,500 | Three or more channels, email and funnel work from one senior team |
One senior team for about half the cost of one in-house marketer, with every account in your name. See all pricing →
Salary from the digital marketing manager average of $94,535 a year (AAF Jobs). Benefits load from BLS employer cost data, where wages are 68.5% of total compensation. Ad spend is separate and billed to your own card.
Your domain, website, ad accounts, email list and data are in your name from day one. If you leave, we hand over every login within 5 business days. How ownership works →
Where founder brands usually start
Pick by where your sales are today. We confirm the fit on your free review, and your price goes in writing before any work begins.
from $999/mo
For brands with a funnel that already converts. Meta and Google campaigns, ad creative, conversion tracking and a monthly sales report. Covers up to $10,000 a month in ad spend, plus a $700 one-time setup.
from $5,000/mo
For brands under about $500K ready to run two channels, for example paid ads plus email. Website care, a monthly report on orders and revenue, and a monthly strategy session. Setup included.
from $7,500/mo
For founder brands past $500K that want the funnel, ads and email run together. Three or more channels, email, funnel and conversion work. Setup included.
Every plan has a 90-day first term, then month-to-month with 30 days notice. Ad spend goes on your own card, in your own ad accounts.
How your first 90 days work
Free marketing review
A 30-minute call with Crystal or Nick. We check your ad accounts, your funnel and your tracking, and you leave with a one-page plan either way.
Days 1 to 14: accounts and tracking
We confirm every ad account, your store and your data are in your name, and set up tracking for orders, sales and leads.
Days 15 to 30: first fixes live
Your first campaign or funnel fix goes live, and you get your first report.
Days 31 to 90: build and review
We improve what’s working, launch the second channel, and at day 90 review sales against the targets we set in week one.
Questions founders ask us
Who is a good fit?
Founder-led brands doing roughly $250K to $2M in sales, with products or programs that already sell and a budget for ads. If you’re still testing whether anyone will buy, we’ll tell you on the call and point you to a smaller first step.
Do you work with coaches and course creators, or only ecommerce?
Both. We run the same playbook for courses, coaching programs and launches: an offer that converts, a funnel that captures leads, ads that fill it and emails that close the sale.
Who actually does the work?
Crystal and Nick lead your account, and each account lead runs 5 to 10 clients, depending on size and scope. The people you meet on the free review run your marketing.
How fast will I see results?
Your first campaign or funnel fix goes live in the first 30 days, and you’ll see early numbers in your first report. We review sales against your targets at day 90.
Which platforms do you use?
Shopify, Klaviyo, Meta and Google are where most of our founder clients live. If you’re on another store or email platform, we work in yours.
What's the minimum commitment?
A 90-day first term, then month-to-month with 30 days notice. Your accounts stay in your name the whole time.
Want someone to just build it?
Book a free 30-minute marketing review with Crystal or Nick. We’ll check your ad accounts, your funnel and your tracking, and you’ll leave with a one-page plan.