If you’re like most people, you probably have a love-hate relationship with social media marketing.
But there is one silver lining to social media: its potential to help you build your email list.
You need to turn your social media followers into email subscribers that get valuable content from your regularly programmed email series.
Have you ever asked yourself, “What is an email list exactly and how does it work?
Email lists are an important part of any online business. A well-managed email list can be a powerful marketing tool, and can help you increase your sales and brand awareness.
If you’re not already using email lists in your business, now is the time to start! They can be a powerful marketing tool and a great way to stay connected with your audience.
Let’s take a look at why you would want to turn your social media followers into new subscribers:
Email marketing is more personal than social media – You can send someone an email and be almost certain that they’ll see it (unlike a post on social media which can get lost in the shuffle).
Email marketing is more intimate than social media – When you’re sending someone an email, it feels like you’re reaching out to them directly. This intimacy can be valuable when trying to build relationships with your customers or followers.
Email marketing is more controllable than social media – With email, you control the message and the call to action. On social media, you’re at the mercy of the platform’s algorithm, which can change at any time.
Now that we’ve looked at some of the reasons why you would want to turn your social media followers into email subscribers, the question is: how do you do it?
Let’s dive into 10 ways of converting your social media followers into email subscribers.
#1) Make it easy to sign up on social media platforms
If you want people to sign up for your email list, make it easy for them to via opt in forms! Provide a simple form that they can fill out, and make sure the process is quick and hassle-free. People are more likely to sign up if they don’t have to jump through hoops to do so. Great way to increase eyes on your promotional campaigns.
#2) Use a call-to-action in your social media bio
Make it easy for people to subscribe to your email list by including an opt in form in your bio.
You can use Linktree to include multiple links in your bio across social media platforms. This lets you set one link to direct visitors to a sign-up form for your email list.
Note: Linktree has a free version with basic themes, statistics, and the ability to add unlimited links. A $6 monthly paid tier adds more customizability and features, including the ability to remove the Linktree logo.
#3) Use paid media ads
The best part about using a paid ad campaign for email sign-up is that it’s relatively inexpensive and simple to set up. Plus, you can target a wide range of people with different interests and demographics.
#4) Host a contest or giveaway
This is a great way to get people interested in what you have to offer and to get their contact information so you can stay in touch. This really gets more conversions for your opt in form. Plus, it’s a lot of fun!
There are a few things to keep in mind when hosting a contest or giveaway.
First, make sure the prize is something that will appeal to your target audience.
Second, set some rules and guidelines to ensure that the contest is fair and everyone has a chance to win.
Finally, promote the contest or giveaway through your channels to your social media users and email list to reach as many people as possible.
#5) Use lead magnets
If you’re looking to increase your email list, a lead magnet can be a great way to incentivize sign-ups. A lead magnet is simply a freebie or discount that you offer in exchange for an email address.
Think about what would be most valuable to your target audience and offer that as a lead magnet. It could be a coupon, a free ebook, or even just access to exclusive content.
Once you have your lead magnet, promote it on your website and social media channels. Make it easy for people to find and sign up for your offer.
#6) Use social proof
If you’re looking for a way to increase email sign-ups, using testimonials is a great strategy. Testimonials can show potential subscribers what your email list has to offer and why it’s worth signing up for.
The best testimonials are specific, detailed, and come from a credible source.
Once you have some strong testimonials in hand, prominently display them on your website or email sign-up page.
Seeing social proof from others can be just the push someone needs to finally subscribe to your email list.
#7) Use attractive visuals
Email sign up forms are often overlooked by website visitors.
For example, using a simple image or button as a call to action can be much more effective than a plain text link.
Including a short message along with your visual can help to explain what someone will get by signing up for your email list.
#8) Use relevant hashtags and keywords
Make sure you’re using relevant hashtags and keywords. This will help potential subscribers find you more easily, and it can also boost your visibility in search engines.
Think about what terms your target audience is likely to search for, and use those in your hashtags and keywords.
For example, if you’re a travel blogger, some relevant keywords might be “travel,” “vacation,” or “destination.”
#9) Make sure your emails are high-quality
No one wants to receive a bunch of spammy or useless emails. So make sure the content of your emails is valuable and relevant to your audience.
Make sure your messages are clear, concise, and free of errors before hitting send. This will help ensure that your communication is effective and well-received.
There are a few things you can do to make sure your emails are high-quality:
– Proofread your emails before you hit send to check for typos and grammar mistakes.
– Keep your emails relatively short and to the point. No one wants to read a long, rambling email.
– Make sure your emails are interesting and engaging. Your subscribers should be excited to open your emails, not dreading them.
#10) Keep growing your social media following
The more people become social media followers, the more potential email subscribers you have. So keep working on strategies to grow your social media followers and turn those followers into email subscribers.
These are just a few of the many ways you can turn your social media followers into email subscribers. By using these strategies, you’ll be able to build a list of engaged and interested people who are more likely to buy from you and recommend you to their friends.