What is a Fractional CMO?

A fractional CMO (Chief Marketing Officer) is an experienced marketing executive who provides high-level marketing leadership and strategic direction on a part-time or contract basis. This model is designed for small and growing companies that need executive-level marketing expertise to scale but do not yet require or have the budget for a full-time CMO.

What services does CNV Creative offer?

CNV Creative is a full-stack marketing agency offering integrated strategy and execution. Our services include Fractional CMO leadership, Search Engine Optimization (SEO), Paid Search and Paid Social (Google Ads, Meta, YouTube, TikTok), Email and Lifecycle Marketing, Website in a Week, Brand Sprints, and Conversion Rate Optimization (CRO).

How much do CNV Creative's Fractional CMO and Full Stack services cost?

CNV Creative offers tiered monthly retainers based on your business's growth stage: 1) Foundation ($3,000/month) for 2-3 core channels and monthly strategy check-ins; 2) Growth ($6,000/month) for 3-4 channels, weekly/bi-weekly check-ins, and Slack access; and 3) Scale ($10,000+/month) for full-stack coverage across 5-6+ channels with high-touch creative iteration and dedicated team support.

Does CNV Creative offer standalone Paid Media Management?

Yes. For businesses needing hands-on ad management without a full-stack retainer, CNV Creative offers standalone paid media services: Google Ads management at $999/month, Social Ads (YouTube, Meta, TikTok) at $2,000/month, and a combined Google + Social package at $2,700/month. For ad spends exceeding $15,000/month, the Scaling Engine tier is required at $3,499/month.

Smiling woman with long blonde hair waving, wearing a teal sweater, representing a friendly and approachable creative agency team member at CNV Creative.

About the Boss

Crystal Volinchak: Marketing Strategies Founders Don’t Have to Manage

CEO & Founder, CNV Creative

I Build Marketing That Founders Don't Have to Manage

With a background in psychology, an MBA, and early experience inside the Small Business Administration's award-winning SBDC, I've spent my career understanding how people think, choose, and take action.

The Origin

Built on Intention, Humanity, and Sustainable Growth

After my son, Primo, was born prematurely and corporate "flexibility" vanished overnight, I chose to build a business on intention, humanity, and sustainable growth.

Around that time, I began working with Daymond John — a partnership that continues today. For more than seven years, I've led digital strategy, shaped campaigns, built websites, and driven launches for his companies and three New York Times bestselling books.

My work helped power Black Entrepreneurs Day, earning multiple Webby Awards, and I was featured in Powershift alongside leaders like Mark Cuban and Kris Jenner.

Today, I blend psychology, strategy, creativity, and systems thinking to power CNV Creative — helping founders move from chaos to alignment and from effort to momentum.

In Action