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CLIENT: OJO Bookkeeping
WEB DESIGN & Paid Media Advertising
the problem
OJO’s business growth primarily relied on referrals, leaving them without a strategy for cold traffic. As referrals slowed down and sales started to decelerate, the need for generating additional leads became more urgent.
BEFORE & AFTER
THE results
Because the old website wasn’t optimized for organic traffic, and it failed to address their ideal clients’ pain points or showcase their outstanding services and glowing testimonials, the business missed out on essential leads for growth.
01
4.8X More Clients
Through our data-driven marketing strategies and tailored approach, we successfully increased our client's customer base, achieving a remarkable 4.8X growth in new clients.
02
Low Cost Per Acquisition
By optimizing campaign performance, we significantly reduced the client's customer acquisition cost, making their marketing efforts more cost-effective and efficient.
03
Increased monthly leads by 4x in 3 months
OJO was getting 3-4 leads from their website each month when we started working together. Now, they are getting 25 leads per month (surpassing their original goal) and hiring more bookkeepers to keep up with the steady stream of demand.
04
Quality Leads
Not all leads are created equal, that's why we focus on quality. Even with cold traffic, OJO is able to close 40% of their new leads with less than 1% churn because of our hyper-targeted PPC campaigns.
05
2.5x more traffic
With more eyes on their content and better SEO, we've increased OJO's website traffic 2.5x in 5 months.
Project Highlights
INDUSTRY: Virtual bookkeeping and accounting services
REVENUE MODEL: Recurring revenue
GOAL: 20 qualified leads per month
Project Objectives and Deliverables
- Branding
- Web design & development
- Content Marketing
- SEO
- PPC, Meta and Linkedin Ads
- Conversion Rate Optimization
We help you design the life you want.
We strategize and execute a comprehensive marketing plan that goes beyond brand awareness and incorporates proven conversion techniques to generate predictable and consistent leads so you and your sales team can close more deals.
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OJO BOOKKEEPING
Vicki RusselL
We love working with your team! We’ve worked with individuals in the past who, sadly after much time and money spent, ended up not knowing what they were doing. We are incredibly happy with the level of expertise from multiple people that is brought in through your team environment. It’s incredible to see the results and clients rolling in, and we are excited for the future. We have been looking for digital marketing that is proactive in thinking outside the box regarding new ideas and better opportunities and platforms for finding our future clients. I think we’ve found it!
