CLIENT: Ideal Practices



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the problem

Ideal Practices had been scaling steadily for 6 years, but bottlenecks and lack of strategic marketing plans were halting its growth.

The CEO was managing a disjointed team of 7 freelancers, each with their own specialty, but with no holistic strategy or leader.

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THE results

Within 6 months, we reformulated the entire marketing strategy, resulting in a positive return on ad spend and a 403% return on investment.

Our plan delivers steady results, reduced costs, and reduced stress for Ideal Practices

$96,000 Saved on Ad Costs in 6 Months

Our media team started dissecting and correcting their ad plan immediately. We decreased the ad spend, improved the ads being served and were able to obtain 33% more leads, while spending 18% less in 6 months.

More Clients

In Q1 of 2023, they closed 50% more clients than Q1 of 2022.

Reduced Acquisition Costs by $2,000 per Client

Through data-analysis, improved copywriting, new content and rigorous testing, we were able to lower the cost of acquisition significantly.

$3,360,000 Generated from $191,902 Ad Spend

Our high-level consulting client generated over 3 millions dollars from less than 200,000 ad spend in just 8 months (a Huge 17.51x ROAS).


18 months into our contract, Jayme retired as CEO of his own growing business!

72.7% Reduction in Lead Costs

We helped Ideal Practices acquire more leads while spending less on PPC and social ads, ultimately drastically decreasing cost per lead from $171 to $61.

Project Highlights

INDUSTRY: Consulting Agency

REVENUE MODEL: High-Ticket Consulting

GOAL: 7 new clients per month

CONTRACT LENGTH: 3 years and still going strong 💪🏻

Project Objectives and Deliverables

We manage every aspect of the Ideal Practices brand. We create the strategy, pick the channels, create content, manage ads and more such as:

  • Growth Strategy 
  • Branding
  • Web design & development
  • Content Marketing
  • SEO
  • PPC, Meta and Linkedin Ads
  • Conversion Rate Optimization
  • Social Media Management
  • Video Editing
  • Partnership Marketing

We help you design the life you want.

We strategize and execute a comprehensive marketing plan that goes beyond brand awareness and incorporates proven conversion techniques to generate predictable and consistent leads so you and your sales team can close more deals.

Jayme Directing




Good morning Crystal and Nick! First off, I gotta say: this year with you controlling the driver seat for Ideal Practices’ marketing has been a major improvement for the company. And for me personally, too. Stephen and I have both talked about how confident we both feel about the future on the marketing team with your leadership. As you know, I don’t get comfortable handing over marketing efforts very easily 🙂 and I love the direction we’re headed under your leadership. I see we now have the solid foundation we needed in place 2 years ago. It’s where we needed to be last year, and you’ve brought the marketing efforts back up to where they should be. You have righted the ship. You have put in a TON of intense effort and we’re back in a strong place!

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