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CLIENT: White Label (Eye Doctor)
PAID ADS & LEAD GENERATION
the problem
This client’s name is private due to our White Label agreement. They are one of Atlanta’s leading eye care centers. They use PPC campaigns to generate leads and were looking for ways to optimize their ad spend, increase the number of conversions and reduce CPA at the lowest possible cost.
THE results
01
Cost Per Click dropped by 29%
Cost Per Click dropped from $4.33 to $3.10 in three months.
02
Click-through-rate increased by 37%
Click-through-rate increased from 9.76% to 13.45% in three months.
04
Conversion Rate increased by 1.9X
In addition to being able to reduce their costs, we also increased the conversion rate for this from 3.57% to 6.91% in three months for an even bigger return on investment.
03
Reduced Cost Per New Patient Call
The overall cost to acquire a new patient called has decreased each month we have worked on this campaign. April's CPA was 15% lower than March and 32% lower than February.
05
SEO Improvement
Within two months, the client's SERP results ranked 9 positions higher.
Project Highlights
INDUSTRY: Healthcare
REVENUE MODEL: B2C Services
GOALS:
- Optimize their ad spend
- Increase the number of conversions (new patients)and
- Reduce CPA at the lowest possible cost.
Project Deliverables
- Google Ad Management
- Conversion Rate Optimization
- Search Engine Optimization
- Bot Traffic Management
We help you design the life you want.
We strategize and execute a comprehensive marketing plan that goes beyond brand awareness and incorporates proven conversion techniques to generate predictable and consistent leads so you and your sales team can close more deals.
