CLIENT: Ideal Practices


the problem

Ideal Practices self-published a second book for their niche. While they do sell this book on Amazon, the goal is to use the book as a trip-wire in funnels to generate leads for their sales team. Their first book had historically generated great leads who become clients and we needed to ensure book number two did the same.

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THE results

We implemented a full-funnel strategy, a/b tested different channels, keywords, creatives and budgets to launch their new book with rapid success. 

38% More Books Sold From Ads

Within one month of launching the new book, we increased the impact of ads by 38%.

Quality Leads For More Clients

31% of their new clients came from book sales.

More Sales

Sold 3.3x more books on average in just 3 months.

Reduced Bot and Spam by 26%

By minimizing fraudulent traffic, we effectively enhanced the efficiency of ad spend and improved the quality of the generated leads.

Conversion Rate Increased by 6.6x

The conversion rate for paid campaigns experienced a significant 6.6x increase due to our strategic optimizations.

48% Decrease in Cost Per Conversion

We successfully achieved a substantial 48% decrease in cost per conversion, making our client's marketing efforts more cost-efficient and effective.

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Project Highlights

INDUSTRY: Consulting Agency

REVENUE MODEL: High-Ticket Consulting


  1. Increase the number of Book Sales through paid media campaigns.
  2. Target the right audiences to build sustainable pipelines that would convert into sales.
  3. Provide new and high quality leads.
  4. Improve conversion tracking to have more visibility into the lead journey.
  5. Increase predictability to sales.

Project Deliverables

  • Meta Ads
  • Google Ads
  • Book Cover Design
  • Full Funnel Strategy & Development
  • SEO
  • Conversion Rate Optimization
  • Email Marketing
  • Conversion Tracking

We help you design the life you want.

We strategize and execute a comprehensive marketing plan that goes beyond brand awareness and incorporates proven conversion techniques to generate predictable and consistent leads so you and your sales team can close more deals.





Good morning Crystal and Nick! First off, I gotta say: this year with you controlling the driver seat for Ideal Practices’ marketing has been a major improvement for the company. And for me personally, too. Stephen and I have both talked about how confident we both feel about the future on the marketing team with your leadership. As you know, I don’t get comfortable handing over marketing efforts very easily 🙂 and I love the direction we’re headed under your leadership. I see we now have the solid foundation we needed in place 2 years ago. It’s where we needed to be last year, and you’ve brought the marketing efforts back up to where they should be. You have righted the ship. You have put in a TON of intense effort and we’re back in a strong place!

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