From your first call through your first 90 days and every month after
You should know what you’re getting before you pay for it. Here’s every step: the free review, what we deliver in your first 90 days, how we report each month, and who owns what.
30 minutes with Crystal or Nick. You leave with a one-page plan either way.
Average client tenure
In business, run by the founders
Leading marketing for Ideal Practices
Every account in your name, in writing
What we deliver in your first 90 days
Days 1 to 14: access, audit and tracking
We confirm every account is in your name or move it there, set up tracking for calls, forms and sales, and audit your site, Google profile, search and ads. You get a written plan with the targets we’ll report on.
Days 15 to 30: first work goes live
Your first campaign or fix goes live, usually ads, your Google profile or a site conversion fix, and you get your first report.
Days 31 to 90: second channel and AI search
We optimize what is running, launch your second channel, and take a baseline of how AI tools describe your business, then fix what they get wrong.
Day 90: revenue review
We sit down together and review booked calls, new patients or sales against the targets set in week one. From there it is month-to-month with 30 days notice.
A monthly report built around revenue
Each month you get a short report on the numbers you care about: booked calls, new patients or customers, sales, and what each one cost. It covers what we did, what moved, and what we’re doing next.
You also get a monthly strategy session, so the report turns into decisions instead of sitting in your inbox.
Three things that hold true on every account
One team plans and builds
The people who write your strategy also build your pages, run your ads and handle your search work. Nothing gets lost between a strategist and an outside vendor, and you have one place to call.
A person reviews every piece
We use automation to move faster on research, drafts and builds. A senior person reviews every deliverable before it reaches you or goes live.
You own everything
Your domain, website, ad accounts, Google profile and data are in your name from day one. If you ever leave, we hand over logins within 5 business days. How ownership works →
Crystal and Nick lead your account from day one
The people on your first call are the people who plan and run your marketing. Each account lead runs 5 to 10 clients, depending on size and scope, so your account gets real attention.
Co-founder, Chief Marketing Officer
Co-founder, Operations and SEO
Simple terms, published prices
First term
90 days at your plan’s monthly price. Enough time to fix the basics and see real movement.
After 90 days
Month-to-month. Give us 30 days notice whenever you want to stop.
Starting prices
Full-stack plans from $5,000/mo with setup included. Single services from $999/mo. See pricing →
Ad spend
Billed to your own card, in your own ad accounts, so you always see where the money goes.
How we work questions
Why is the first term 90 days?
The first month is mostly setup, tracking and fixing leaks. Months two and three are where the work starts to pay off. Ninety days gives both of us a fair read before you continue month-to-month.
What do I need to do during the first 90 days?
Give us access to your accounts, join a kickoff call, and answer questions as they come up. We’ll ask you to approve key pieces like your plan and new pages, and we handle the rest.
What's in the monthly report?
Booked calls, leads, new customers or patients, sales where we can track them, and the cost of each, along with what we did and what comes next.
Do you use AI on my account?
Yes, to speed up research, drafts and builds. A person on our team reviews everything before it reaches you or goes live.
Who actually does the work?
Crystal and Nick lead every account, and one team plans and builds your marketing. The people you meet on the first call stay on your account.
What happens to my accounts if I leave?
They’re already yours. Everything is in your name from day one, and we hand over logins within 5 business days. See how ownership works.
See what your first 90 days would look like
Start with a free 30-minute review. Crystal or Nick will tell you what they’d fix first.