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Accessible Marketing for Founder-Led Businesses

The Fractional CMO Agency is a new and profitable way to grow your business

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Outsourcing your Chief Marketing Officer (CMO) is a great way to expand your reach and generate more revenue without sacrificing quality, but your CMO needs a team of experts who can implement the plan.

A Fractional CMO Agency gives you access to expert strategy development backed by the power of their own team to implement their strategic plan. 

Unlike a traditional agency:

  • You don’t get passed off to an account rep: you talk and strategize directly with your Fractional CMO. 
  • You are not just another client on a long list of projects: your CMO only works with 4 clients.
  • You aren’t making the marketing decisions and directing a team of freelancers: your new team is telling you exactly what needs to be done for the best results. 
  • We are engrained in the culture of your business: we know your team, we join company meetings and outings. You’re never just a number.

What is a CMO Agency?

You're not alone

We’ve worked with dozens of founders to grow their business. Each time, the problems they face are exactly the same. 

  1. They are caught in an endless cycle of working in the business and on the business
  2. They are unable to find the time or resources to make impactful changes that will grow their business 
  3. They have no cohesive and wholistic marketing strategy, resulting in little to no return on their investment
  4. They have a small, disjointed team of freelance marketers
  5. Their marketing efforts drive brand awareness but don’t develop or nurture leads
  6. Their sales pipeline is inconsistent and weak

We work with founders, exactly like this, to pinpoint their problems and develop an effective customer acquisition strategy to reduce acquisition costs and increase ROI.

Client Growth Results

01
Decreased lead cost by $93 (72%)

High-ticket Consulting
Decreased ad spend and optimized the ads and sales funnels to collect 33% more leads, while spending 18% less in 6 months.

02
17.4% Reduction in CAC

High-ticket Consulting
By implementing conversion rate optimization strategies, we were able to book more calls without increasing ad spend.

03
Huge 17.51x ROAS

High-Ticket Consulting
By creating a multi-channel marketing strategy with consistent positioning, we generated $3,360,000 from less than $200,000 in ad spend in just 8 months

04
Increased Event Attendees by 23%

Live Event
Scaled a live h$3,000 Mastermind Summit, increasing attendance to earn an extra $33,000 in 6 weeks (during Covid!).

05
Increased Average Order Value by 45% ($175 per order)

Coach and Course Creator
Developed a new offer to increase the cart value for a high-ticket course, increasing cart value by 45%.

06
Increased application rates from 4.2% to 12.6%

Marketing Consultant
Increased the number of calls booked by optimizing the front-end of a consulting funnel.

07
1,200 new emails every month organically​

Life Coach
Developed social media campaigns to grow email lists organically

08
Increased opt-in rates from 24% to 61%​

Course Creator
Optimized the lead magnet page to drastically increase opt-ins and ultimately upsells

09
Increased webinar registrations by 8% in 1-day

Optimized an evergreen webinar funnel to increase leads in just a day

Stop trying to do it all…

Hire a Fractional CMO Agency

What We Do

By taking full responsibility for your KPIs, we systematically help your business scale through our profit-center marketing strategies and framework, making a quicker impact with lower risk than a full-time hire.

Your CMO will work with your executive team to establish 60, 90, 180 and 365-day goals so you’re always aware of the scoreboard. These goals become part of the long term strategy we prepare for your organization with your vision and mission statement, the market and analytical research in mind.

Our LinkedIn, Facebook, Instagram, Google and Youtube ad specialists manage over 1M in annual ad spend, have profitable results and are certified in their area of specialty so you know that your ad budget will be spent wisely and your cost per lead will help create a profitable marketing department.

Compelling storytelling and strong copywriting is the heart of all good marketing. It is the foundation that empowers your brand to connect with prospects across social media, landing pages, blogs, email marketing and more. 

We do not code and believe in building technology that your team can manage internally for years to come. We design, build and optimize Application, Webinar, E-Commerce, Lead Magnet, Upsell-Downsell, Membership, Free + Shipping Book, and Trip Wire Funnels.

Interacting with your audience on social media is an important foundation for your brand to make genuine connections, answer questions of curious prospects and provide customer support. We have a team of copywriters, graphic designers and engagement experts to help you strategize, manage and organically grow your social channels.

Automation and email marketing are the most powerful ways to connect and nurture prospects through your revenue pipeline. A strong automation strategy includes great copy and nurturing content that will prepare prospects for the sales team.

Lead generation is at the heart of profit-center marketing. Each channel and strategy is aligned with the following lead generation goals: reduce your cost per lead, increase the number of qualified leads and warm up prospects so your sales team can close more clients. We use dashboards to monitor the KPIs that dictate success and update you bi-weekly on their performance so you can feel connected when you need to.

A major component of lead generation and funnel building, conversion rate optimization will ensure that paid and organic traffic are visiting website and landing pages that are optimized for your specific audience. We implement best practices for split testing and are constantly improving conversion rates to feed the sales team more leads.

Let’s make sure we’re a good fit

Clients with the best results …
  • Are founder-led, online businesses 
  • Are small to mid-sized businesses with $3 – $10 million in annual revenue
  • Have a salesperson and a lead-driven business model
  • Have an advertising budget
  • Have strong values with a giving mindset
  • Recognize that building a marketing foundation for long-term success requires time, commitment, and experienced leadership
  • Want to trust and rely on marketing experts

Our Process

Fractional CMO Agency

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