Sending out regular emails is a great way to stay in touch with your customers and promote your business. But let’s face it, our inboxes are often overflowing, our attention spans are short, and it’s easy for an email to be moved to trash without even being read.
Plus, there are so many types of emails that it’s hard to know the most effective ones to reach your customers while still trying to provide value.
We’ll give a little insight into the best types of marketing emails to send, and why. You’ll feel confident moving forward knowing exactly when and how to use each type of email to reach your audience.
Here are the types marketing emails you should be sending:
1. The Welcome Email
The welcome email is often overlooked, but the truth is, it can be one of the most important emails you send.
This is your first chance to make a good impression on a new subscriber and set the tone for who you are and what you have to offer. It’s an opportunity to build rapport, get started off on the right foot, and let them know what they can expect from your emails.
Welcome emails also tend to have high open and click-through rates. So if you’re not sending a welcome email, you’re missing out on a valuable opportunity to engage your subscribers.
There are a few things you should include in your welcome email:
A personal message from you or your team (Make this truly authentic and in your brand’s voice!)
An introduction to your brand (Share how you got started or another/ relevant story)
A breakdown of what they can expect moving forward (More on that below)
You should take advantage of the welcome email to set expectations. Let your subscribers know how often you’ll be sending emails and what they can expect to read from you. This will help prevent them from being overwhelmed or unsubscribing because they’re not getting what they want.
2. The Promotional Email
Promotional emails can reach a large audience and generate interest in your products or services.
However, promotional email campaigns require careful planning and execution, so keep these tips in mind to make the most out of them.
Plan Your Campaign – Before you start sending out promotional emails, it’s important to plan your campaign. Decide what goals you want to achieve with your email campaign, and then create a strategy to reach those goals.
Build Your Email List – Promotional emails are only effective if they’re sent to people who are interested in what you have to offer. That’s why it’s important to build a targeted email list of potential customers. There are a number of ways to build an email list, including using sign-up forms on your website, running contests, and adding an opt-in form to your newsletters.
Create Compelling Content – Your promotional emails need to offer value to the reader. That means creating compelling, relevant, and interesting content. Think about what your customers want to know, and then craft emails that provide them with the information they’re looking for. Include links to landing pages or product pages to make it easy for customers to learn more about what you’re offering.
Use Eye-Catching Images – Images can be a powerful tool in your promotional emails. They can help capture the reader’s attention and make your email more visually appealing.
Test, Test, Test – Before you launch your email campaign, it’s important to test everything from the subject line to the call to action. Send test emails to a small group of people to see how they respond. This will help you fine-tune your email campaign before you send it to a larger audience.
3. The Educational Email
Educational emails are a great way to show your customers that you’re an expert in your field. They can be used to teach your customers about your products or to provide helpful tips and advice.
4. The Customer Service Email
Customer service emails are an important tool in your arsenal. It allows you to stay in touch with your customers and provide them with support when they need it.
When used correctly, customer service email can be a powerful way to build relationships with your customers and keep them coming back for more.
To get the most out of your customer service email:
Make sure you have a clear subject line that tells the customer what the email is about.
Keep the message short and to the point. Customers appreciate concise communication.
Use a friendly tone, especially if you’re addressing a problem. No one wants to be berated by a customer service representative.
Be sure to include all relevant information, such as order numbers or account details. This will help the customer resolve their issue more quickly.
If you’re responding to a customer complaint, apologize and offer a resolution. No one likes to be ignored when they’re upset.
Always thank the customer for their business. A little appreciation goes a long way.
5. Email Newsletters
Email newsletters are a great way to stay in touch with your customers and prospects, and to keep them updated on the latest happenings and exciting news about your business.
Not only that, but email newsletters are also an effective (and fun) way to promote your products and services. You can include links to your website to drive traffic, and link to specific pages you want to promote. You’d be surprised at how much business can come out of just one newsletter. Plus, when you release them regularly, your customers will come to look forward to them in their inbox.
Here are a few tips for creating a stellar email:
1. Keep it short and to the point. No one likes to read a long, rambling email. Get straight to the point and make your message clear.
2. Use images and videos. Emails with images and videos are more likely to be opened and read than those without.
3. Use personalization. Add the recipient’s name to the subject line and/or body of the email so it feels as though you are speaking directly to them.
4. Make it mobile-friendly. More and more people are reading emails on their phones, so make sure your email looks clear and legible even on a small screen.
5. Use a call to action. Include a call to action in your email so that recipients know what you want them to do once they are done reading.
Sending the right type of email to your customers can make a big difference in your business. Remember, take the time to curate each email with as much authenticity and personalization as you can, so your customers can feel like they’re along with you for the ride. A little thought goes a long way, so create your email marketing strategy with intention to reach your customers in the best way.