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Digital Marketing VIP Day
Hire A CMO For A Day
After your 2-day VIP Intensive Experience, you’ll have a 12-month growth marketing plan customized for your business.
Have more direction and assurance than most business owners ever achieve without a 6-figure CMO on their team
Have more direction and assurance than most business owners ever achieve without a 6-figure CMO on their team
Does this sound like you?
You’ve tried a little bit of everything (a YouTube video here, a random LinkedIn post there, that one Black Friday sale), but…
You’re spending so much time thinking about what to promote that you don’t actually promote much at all. We call that analysis paralysis.
You’re tired of wasting time, money and energy on methods that give you zero results.
You’ve taken the courses and downloaded all the freebies and you’re OVER spending a bunch of time (that you want to be spending with your family) on stuff that doesn’t work. You need someone to lay out a customized plan that will work for your business.
Marketing takes up a ton of your mental capacity, but at the end of the day you don’t have enough time to execute.
Your inconsistency is holding you back.
The marketing algorithms reward persistence… your audience needs to see your message DOZENS of times before they can even think about that discovery call. With a concrete plan, you will be able to show up every week without the stress.
You’re ready to start scaling and you’ve heard too many horror stories from fellow entrepreneurs who wasted a ton of time and money on marketing strategies that didn’t work.
You just want to focus on the incredible service your clients are raving about and skip the million dollar mistakes, unknown obstacles, and the sunken costs of marketing failures and get straight to generating leads and making money!
YOU'RE NOT ALONE
You're experiencing this problem because...
You’re trying to do it all!
And I TOTALLY get it. I’ve seen it time and time again. Heck, I’ve been there myself as an entrepreneur trying to grow a service-based business that delivers amazing results AND get my message out into the world.
There comes a time when every successful founder needs some help. Outsourcing your marketing not only gives you time back in your day but provides real growth for your business.
But managing multiple freelancers isn’t the answer. Unless you like losing sleep.
That’s why we created the Fractional CMO Agency.
What if I told you there was a better way?
Imagine this: You are following a step by step plan every day, week and month that brings you leads, qualified prospects and sales so you can 2X your business THIS year. Not only do you know what you’re doing everyday, you’re able to schedule posts and plan promotions in advance. No more late nights or vacations spent writing emails at the last minute.
Introducing the Digital Marketing VIP Day Experience...
Your life before VIP day:
- You lose sleep every night worrying about how you're going to get enough leads to pay the bills next month
- You're signing clients who don't align with your values just so you don't have to go back to corporate America
- You're frustrated trying to think of what promotion to run and what content to post on Instagram next... so you just don't
- You're working more than ever but not getting the results to increase your bottom line
- Your clients come from referrals and you're not sure where (or when) your next lead will come from
Your life after VIP day:
- You wake up everyday knowing exactly what levers to pull in your business to increase leads and sales every month
- Your dream clients are finding you and begging for a spot on your calendar
- You have 12 months of sales and marketing promotions mapped out that are specifically built to grow YOUR business
- Your calendar is filling up with discovery calls and you're closing more clients every month
- You know EXACTLY who you're talking to and how to communicate with them
Clients We Love To Work With
Driving Results for Leading Brands
What would it mean to you to have more time back in your day to spend with your family while growing your business?
Your VIP Intensive Experience
Here's What's Included...
Before we can develop your effective 12 month roadmap, we need to conduct SEO, brand, social, paid media and web audits. We’re gonna get personal about your business because we know your business IS personal to you.
We’ll start the experience by setting achievable marketing and sales goals to ensure your marketing plan aligns with those big goals you’ve set for your brand. Once we understand the history, current trajectory and your goals, we can get to work.
Once we know you and your business, it’s time to get to know your ideal client *really really* well. Our “Dream Client Playbook” will not only determine who they are but establish how to speak their language and where to find them.
Your 12-month strategy is 100% tailored to your specific goals, niche, audience and our audit. Your plan will be broken down into Quick Wins you can implement in the next 30 days, monthly content strategies and quarterly promotions for the next 12 months.
We value P-R-O-F-I-T over vanity metrics. We will NOT create strategies focused on going viral on the latest social platform. We know the fastest and easiest way to the goals you have.
We’ll tell you exactly what keywords to target, how much a lead, booked call and a new client should cost you and where you are most likely to find the best results.
You’ll walk away with a 90-day content calendar and we’ll help you create a content batching and repurposing system to infuse time back into your day.
We will develop your social strategy complete with custom content pillars, posting schedule, hashtags and brand voice. Then we will take that strategy and create your first 30-day calendar complete with canned captions to get you started and Instagram Canva templates ready for your images, testimonials and quotes.
You’ll walk away knowing the next 30 blogs and LinkedIn articles you need to write to increase your organic traffic. With our BONUS Blog Playbook, you’ll know exactly how to get conversions from your content.
Marketing is ultimately a numbers game: you can’t optimize what you can’t measure, and you can’t measure without a proper data tracking mechanism in place. This report will help you focus on the KPIs that matter.
This Multi-Purpose KPI Spreadsheet Dashboard helps you calculate month-over-month growth rate, measuring your progress towards monthly or weekly goal built to help you visualize your Goal Completion Percentage
Two days of marketing planning can be intense and we know you’re going to have questions pop up after you spend a few days digesting your plan. That’s why we’ve included a free 30-minute Q&A session within 3-5 business days of receiving your finalized Marketing Plan.
Consider us your marketing plan BFFs. You’ll have access to our strategic team for 30 days in Your Slack Channel for Q&As about the plan we built you. You may also get a few kicks in the behind to make sure you’re USING the plan you invested in 😉
60 days after your final VIP Day, we will meet for a virtual coffee to to check-in to see how you’re making progress and what road blocks you’ve run into. This mini-session will help you iron out those final kinks and set you up for long-term success.
30-minute Q&A session
Two days of marketing planning can be intense and we know you're going to have questions pop up after you spend a few days digesting your plan. That's why we've included a free 30-minute Q&A session within 3-5 business days of receiving your finalized Marketing Plan.
30 days of online support via a Private Slack channel
Consider us your marketing plan BFFs. You'll have access to our strategic team for 30 days in Your Slack Channel for Q&As about the plan we built you. You may also get a few kicks in the behind to make sure you're USING the plan you invested in 😉
60-minute coaching session
60 days after your final VIP Day, we will meet for a virtual coffee to to check-in to see how you’re making progress and what road blocks you've run into. This mini-session will help you iron out those final kinks and set you up for long-term success.
Two days of marketing planning can be intense and we know you’re going to have questions pop up after you spend a few days digesting your plan. That’s why we’ve included a free 30-minute Q&A session within 3-5 business days of receiving your finalized Marketing Plan.
Consider us your marketing plan BFFs. You’ll have access to our strategic team for 30 days in Your Slack Channel for Q&As about the plan we built you. You may also get a few kicks in the behind to make sure you’re USING the plan you invested in 😉
60 days after your final VIP Day, we will meet for a virtual coffee to to check-in to see how you’re making progress and what road blocks you’ve run into. This mini-session will help you iron out those final kinks and set you up for long-term success.
Plus our *BONUS* CMO Tools
Simply having a plan to follow doesn’t always get the job done. We want to make sure that your VIP Intensive is a success so we are unlocking our vault to the templates, playbooks and tools we use with our CMO clients every day. You’ll get access to:
- Our Funnel Scorecard so you know exactly where your funnel is leaking and why you're losing leads
- A 12-Month Content Calendar Template
- Our Advertising and Cost Per Lead Calculator so you know exactly how much you need to spend to close one client
- Our content repurposing system to get more time back in your busy schedule
- Our “Set up Google Analytics Tracking From Scratch” SOP so you *know* the data you are tracking is accurate
- Our "Create Google Data Studio Report" SOP so you can easily monitor your vital web statistics
- "The 11 Tasks You MUST do Before & After You Publish a New Blog Post for Success Playbook to get the most out of the blog topics we've given you
- Our "Pixel Set-Up" SOP so you KNOW you're tracking meaningful data and feeding it back to your media platforms
- Our “Boost the ranking of your existing content on search engines” Playbook
- A proven “Welcome Email” sequence template to nurture your list
- Our “How to create social posts from a blog post” Playbook
- List Building Playbook
Here's How It Works
After just one intensive...
You’ll be equipped with a personalized, data-backed marketing plan to generate more leads, drive more sales and scale your business.
MEET YOUR STRATEGIST
Hi, I'm Crystal
- I am ROI-obsessed and results driven. We don’t build cookie cutter strategies and our goal isn’t brand awareness. Our work together will develop strategic systems for profitability - not follower growth (though you WILL grow your followers with our strategies).
- I put my ALL into my work. My husband and I run CNV Creative together, so it’s about more than just business to us - this is our passion!
- I’ve proven my expertise and earned the trust of countless business owners - from big businesses like Daymond John to founder-led startups, I truly care about my clients and am always working to add to your bottom line.
Results-Driven Marketing
We're just a little ROI obsessed
These results have come directly from our multi-channel, lead-focused marketing strategies. Our strategy clients have:
01
Decreased lead cost by $93 (72%)
High-ticket Consulting
Decreased ad spend and optimized the ads and sales funnels to collect 33% more leads, while spending 18% less in 6 months.
02
17.4% Reduction in CAC
High-ticket Consulting
By implementing conversion rate optimization strategies, we were able to book more calls without increasing ad spend.
03
Huge 17.51x ROAS
High-Ticket Consulting
By creating a multi-channel marketing strategy with consistent positioning, we generated $3,360,000 from less than $200,000 in ad spend in just 8 months
04
Increased Event Attendees by 23%
Live Event
Scaled a live h$3,000 Mastermind Summit, increasing attendance to earn an extra $33,000 in 6 weeks (during Covid!).
05
Increased Average Order Value by 45% ($175 per order)
Coach and Course Creator
Developed a new offer to increase the cart value for a high-ticket course, increasing cart value by 45%.
06
Increased application rates from 4.2% to 12.6%
Marketing Consultant
Increased the number of calls booked by optimizing the front-end of a consulting funnel.
07
1,200 new emails every month organically
Life Coach
Developed social media campaigns to grow email lists organically
08
Increased opt-in rates from 24% to 61%
Course Creator
Optimized the lead magnet page to drastically increase opt-ins and ultimately upsells
09
Increased webinar registrations by 8% in 1-day
Optimized an evergreen webinar funnel to increase leads in just a day
VIP Days are not for everyone
This Experience is Perfect For You If...
VIP Days are perfect if you…
- Have been in business for long enough that you’ve helped at least 10 clients
- Are confident in the way you serve your clients but struggle to put it into words
- Value your time above all and have the budget to invest in your brand
- Want an expert to come in and guide you so you can get this done right - and fast
But they’re not if you…
- Are brand new to business and haven’t worked with many (or any) clients yet
- Are still figuring out how you help people and the way you want to package it up
- Have a very limited budget and high-ticket investments make you feel dizzy
- Would rather DIY your strategy and chip away at it slowly
What They Say About Working With Us
You are truly amazing and that’s what makes us amazing. We appreciate you and the work you have put into optimizing course sales over the last 3 years.
Daymond JohnFounder of FUBU, Investor 
It's great working with you! Thanks for all your help over the past year and excited about the year ahead!
Ted KingsberyGame Changer Media Group
I gotta say: this year with you controlling the drivers seat for our marketing has been a major improvement for the company. And for me personally, too. I feel so confident about the future with your leadership and the team behind you
Jayme AmosIdeal Practices
You guys always have a solution and are prepared for the what's coming. I have cut my stress-levels in half by working with you guys. Thank you so much!
Geraldine LeroyMedia Buyer
CNV became my right hand when tackling complex and technical marketing campaigns. They are a HUGE asset to our team and even more amazing to work with.
Cynthia SandovalCynthia is Marketing
"Crystal and her team had an introductory consultation with me that assured me they understood my company goals and would honor the unique features of the brand. They communicated well throughout each step of the process. They provided guidance that as a start-up is feasible for both the time and budget available."
Every time I talk to you guys I intrinsically feel like you're really listening. That's not always been the case with other marketers we've worked with
Ed BarrowsCore Leadership Institute
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YOUR QUESTIONS ANSWERED
Frequently Asked Questions
The VIP Day Experience is 100% virtual. Because we develop such an intense strategy, your VIP Day will be split over two-days as six hours on Zoom can be quite tiring for us all.
We will meet via Zoom. Our sessions will be recorded and shared with you – no need to takes notes on every word.
Service providers who are ready to invest in marketing and advertising and need to get more leads, booked calls and new clients without pulling their hair out.
If you have a new business, you need to Go-To-Market Strategy which we do not offer at this time. This plan works best if you’ve made 10 sales and know what your core offer is.
Each month, you’ll have 4 available days to book your intensive VIP experience. If you’re reading this at the beginning of the month, there’s a good chance you can book your Intensive for the same month. You will be completing a questionnaire that must be submitted before your scheduled Intensive date. If you don’t complete the questionnaire, you will be rescheduled for the next available intensive booking date.
If you’re focused and able to commit yourself to implementing the strategies we outline together, you could see results in as little as 30 days. That being said, implementing a marketing strategy is a lot like building a house. You can’t expect to draw up the plans, lay the foundation and finish landscaping all within the same day. You’ll see results when you show up and take action. The future of your success lies in your hands!
Maybe you’ve spent money on coaching or a business class before and realized what you got out of it just wasn’t worth it...
The VIP Intensive Experience is NOT a cookie-cutter business plan, or a day with a business coach who regurgitates the same principles and advice you’ve heard a million times.
VIP Intensive is a chance to accelerate your business by years in just one day. It’s your chance to “hire” an experienced Chief Marketing Officer plus a whole team of professional strategists and creatives to compile an entire business plan for you in two days.
Consider VIP Day buying a Fast Pass at Disney for your business – you get to skip the million dollar mistakes, unknown obstacles, and the sunken costs of marketing failures and get straight to generating leads and making money!
Are you ready to...
- Be equipped with a personalized, data-backed marketing plan to generate more leads, drive more sales and scale your business
- Have more direction and assurance than most business owners ever achieve without a 6-figure CMO on their team
- Bypass all the common but fatal marketing mistakes
- Fast-forward the stagnant months (or years) of pumping money into marketing and advertising with little to no return on investment
- Get the strategic expertise of a seasoned CMO without the employee salary and insurance costs
- PLUS a kick-ass team of ad specialists, content marketers, data scientists and funnel builders to ensure your strategy is on point
Let's explore if this VIP Intensive
is a good fit for you and your business!
