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Accessible Marketing for Founder-Led Businesses

A New Way to Grow Your Business

Outsourcing your Chief Marketing Officer (CMO) is a great way to expand your reach and generate more revenue without sacrificing quality, but your CMO needs a team of experts who can implement the plan.

A Fractional CMO Agency gives you access to expert strategy development backed by the power of their own team to implement their strategic plan. 

Unlike a traditional agency:

  • You don’t get passed off to an account rep: you talk and strategize directly with your Fractional CMO. 
  • You are not just another client on a long list of projects: your CMO only works with 4 clients.
  • You aren’t making the marketing decisions and directing a team of freelancers: your new team is telling you exactly what needs to be done for the best results. 
  • We are engrained in the culture of your business: we know your team, we join company meetings and outings. You’re never just a number.

What is a CMO Agency

The plight of the founder

We’ve worked with dozens of founders to grow their business. Each time, the problems they face are exactly the same. 

  1. They are caught in an endless cycle of working in the business and on the business
  2. They are unable to find the time or resources to make impactful changes that will grow their business 
  3. They have no cohesive and wholistic marketing strategy, resulting in little to no return on their investment
  4. They have a small, disjointed team of freelance marketers
  5. Their marketing efforts drive brand awareness but don’t develop or nurture leads
  6. Their sales pipeline is inconsistent and weak

We work with founders, exactly like this, to pinpoint their problems and develop an effective customer acquisition strategy to reduce acquisition costs and increase ROI.

CLIENT-GROWTH RESULTS

01
$96,000 Saved on Ad Costs

Our media team decreased the ad spend, improved the ads being served and were able to obtain 33% more leads, while spending 18% less in 6 months.

02
72.7% Reduction in Lead Costs

We helped a consulting agency acquire more leads while spending less on PPC and social ads, ultimately drastically decreasing cost per lead by over $100.

03
$3,360,000 Dollars From $191,902 Ad Spend In 6 Months

Our high-level consulting client generated over 3 millions dollars from less than 200,000 ad spend in just 8 months (a Huge 17.51x ROAS).

04
Increased Event Attendees by 23%

We helped a consulting agency scale a live high-ticket Mastermind Summit, increasing attendance to earn an extra $33,000 in 6 weeks (during Covid!).

05
Increased Average Order Value by 45% ($175 per order)

We added strategic upsells to a webinar funnel for a high-ticket course, increasing webinar sign-ups by 8% and cart value by 45%.

06
8.4% Conversion Rate Increase On A $30,000 Monthly Campaign

We Increased conversion rate from 4.2% to 12.6% on a $30K /month spend coaching campaign, skyrocketing ROAS.

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Stop trying to do it all…

Hire a Fractional CMO Agency

WHAT WE DO

By taking full responsibility for your KPIs, we systematically help your business scale through our profit-center marketing strategies and framework, making a quicker impact with lower risk than a full-time hire.

Your CMO will work with your executive team to establish 60, 90, 180 and 365-day goals so you’re always aware of the scoreboard. These goals become part of the long term strategy we prepare for your organization with your vision and mission statement, the market and analytical research in mind.

Our LinkedIn, Facebook, Instagram, Google and Youtube ad specialists manage over 1M in annual ad spend, have profitable results and are certified in their area of specialty so you know that your ad budget will be spent wisely and your cost per lead will help create a profitable marketing department.

Compelling storytelling and strong copywriting is the heart of all good marketing. It is the foundation that empowers your brand to connect with prospects across social media, landing pages, blogs, email marketing and more. 

We do not code and believe in building technology that your team can manage internally for years to come. We design, build and optimize Application, Webinar, E-Commerce, Lead Magnet, Upsell-Downsell, Membership, Free + Shipping Book, and Trip Wire Funnels.

Interacting with your audience on social media is an important foundation for your brand to make genuine connections, answer questions of curious prospects and provide customer support. We have a team of copywriters, graphic designers and engagement experts to help you strategize, manage and organically grow your social channels.

Automation and email marketing are the most powerful ways to connect and nurture prospects through your revenue pipeline. A strong automation strategy includes great copy and nurturing content that will prepare prospects for the sales team.

Lead generation is at the heart of profit-center marketing. Each channel and strategy is aligned with the following lead generation goals: reduce your cost per lead, increase the number of qualified leads and warm up prospects so your sales team can close more clients. We use dashboards to monitor the KPIs that dictate success and update you bi-weekly on their performance so you can feel connected when you need to.

A major component of lead generation and funnel building, conversion rate optimization will ensure that paid and organic traffic are visiting website and landing pages that are optimized for your specific audience. We implement best practices for split testing and are constantly improving conversion rates to feed the sales team more leads.

Let’s make sure we’re a good fit

Clients with the best results …

  • Are founder-led, online businesses 
  • Are small to mid-sized businesses with $3 – $10 million in annual revenue
  • Have a salesperson and a lead-driven business model
  • Have an advertising budget
  • Have strong values with a giving mindset
  • Recognize that building a marketing foundation for long-term success requires time, commitment, and experienced leadership
  • Want to trust and rely on marketing experts

Our Process

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