How a dental consulting firm doubled clients, freed their founder, and sold the business.
Jayme Amos built a thriving consulting business — but he was drowning in marketing management. After bringing in CNV Creative, he stepped into his CEO role, scaled the business, and successfully sold it. We've been their full outsourced marketing department for nearly 6 years.
Get Results Like ThisJayme Amos had built something special. His dental consulting firm was thriving, helping dental practices across the country optimize their operations and grow their revenue.
Like many founders, he started by managing marketing himself. Then, as the business grew, he tried hiring freelancers. One for Facebook ads. Another for email. Someone else for the website.
"The freelancers made things worse. Now I had to manage five different people who didn't talk to each other. I was still in the weeds—just with more people to coordinate."
Every channel was moving, but nothing was compounding. The ads team didn't know what the email person was saying. The website messaging didn't match the social content. And Jayme was stuck in the middle, translating his vision across five different conversations.
The problems stacking up
CNV Creative didn't just take over a few channels. We became Ideal Practices' entire marketing department—bringing strategic leadership, coordinated execution, and full accountability under one roof.
Strategic ownership from day one. No more scattered freelancers—one leader who understood the business, set the plan, and owned the outcomes.
Our specialists executed across all channels—ads, email, content, web, social—guided by one strategy, powered by one messaging framework.
We owned it—all of it. Strategy, execution, optimization, results. Jayme finally had a partner he could trust to run marketing without him.
"I gotta say: this year with you controlling the driver's seat for our marketing has been a major improvement for the company. And for me personally, too. I feel so confident about the future with your leadership and the team behind you."
From overwhelmed founder to successful exit—here's what happened when marketing became a system, not a series of tasks.
What changed when CNV Creative took the wheel
Jayme stepped out of marketing management and into his CEO role—leading the business instead of babysitting contractors.
The business no longer depended on Jayme's capacity. Marketing became a system that could scale independently.
The business grew to the point where Jayme could successfully sell it—and the marketing system continues to thrive under new ownership.
6 years and counting. We're still the outsourced marketing department for Ideal Practices—proof the system works.
Jayme's story isn't unique—it's what happens when founders stop trying to coordinate freelancers and start building systems. You don't need more contractors. You need one team that owns it all.
