How a high-ticket consulting firm doubled its clients and freed its founder to lead the company.
Jayme Amos built a thriving consulting business, but he was drowning in marketing management. After bringing in CNV Creative, he stepped into his CEO role and scaled the business. We've been their full outsourced marketing department for more than 6 years, through a change in ownership.
Get Results Like ThisJayme Amos had built something special. His high-ticket consulting firm was thriving, helping practice owners across the country run better and grow.
Like many founders, he started by managing marketing himself. Then, as the business grew, he tried hiring freelancers. One for Facebook ads. Another for email. Someone else for the website.
"The freelancers made things worse. Now I had to manage five different people who didn't talk to each other. I was still in the weeds—just with more people to coordinate."
Every channel was moving, but nothing was compounding. The ads team didn't know what the email person was saying. The website messaging didn't match the social content. And Jayme was stuck in the middle, translating his vision across five different conversations.
The problems stacking up
CNV Creative didn't just take over a few channels. We became Ideal Practices' entire marketing department—bringing strategic leadership, coordinated execution, and full accountability under one roof.
Strategic ownership from day one. No more scattered freelancers—one leader who understood the business, set the plan, and owned the outcomes.
Our specialists executed across all channels—ads, email, content, web, social—guided by one strategy, powered by one messaging framework.
We owned it—all of it. Strategy, execution, optimization, results. Jayme finally had a partner he could trust to run marketing without him.
"I gotta say: this year with you controlling the driver's seat for our marketing has been a major improvement for the company. And for me personally, too. I feel so confident about the future with your leadership and the team behind you."
From overwhelmed founder to full-time CEO, here's what happened when marketing became a system, not a series of tasks.
What changed when CNV Creative took the wheel
Jayme stepped out of marketing management and into his CEO role—leading the business instead of babysitting contractors.
The business no longer depended on Jayme's capacity. Marketing became a system that could scale independently.
The business kept growing through a change in ownership, and the marketing system kept running with CNV the whole way.
6 years and counting. We're still the outsourced marketing department for Ideal Practices—proof the system works.
Jayme's story isn't unique—it's what happens when founders stop trying to coordinate freelancers and start building systems. You don't need more contractors. You need one team that owns it all.
