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WHY CNV CREATIVE
we Turn your marketing into a profit generator, not another sunk cost
Referrals are wonderful. They tell us that you are serving your clients with excellence! But, let’s face it… they are not reliable. It’s incredibly difficult to build a support team around you if you don’t know if you’ll sign enough clients to pay them next month. And it’s practically impossible to serve your clients the way they deserve if you don’t have that support.
That’s why we strategize and execute a comprehensive marketing plan that goes beyond brand awareness and incorporates proven conversion techniques to generate predictable and consistent leads so you and your sales team can close more deals.
By taking full responsibility for your KPIs, we systematically help your business scale through our profit-center marketing strategies, making a quicker impact with lower risk than a full-time marketing hire.
Every decision we make is based on data, not just theory or what the competition is doing: we aim to scale only the strategies and systems that data shows will return a positive investment because that’s what you deserve.
SEE THE DIFFERENCE
Grow Your Revenue, Not Just Your Reach
With Typical Agencies and Freelancers
- You're steering the ship but you have no experience developing marketing strategies and are feeling BEYOND burnt-out trying to do it all
- You have no idea what aspect of your marketing is profitably generating leads and no one is responsible for tracking KPIs so you just keep running new test and hope something works
- You're frustrated trying to run your business AND manage marketing projects. You *really* don't have time to chase down unreliable contractors
- If you don't think of it, it never even gets started, let alone finished. So you lose sleep trying to strategize funnels, ads, social and video content and partnerships
- Your agency is good. They do everything you ask them to do... but they're the experts. Shouldn't they tell you what to do?
With Your CNV Creative Team
- We tell you exactly where the ship is going, how we are going to get there and when... and what happens if we get off course so you feel confident enough to step away
- By taking full responsibility for your KPIs, we strategize and execute a wholistic marketing plan proven to generate predictable and consistent leads so you can focus on delivering excellent results for your dream clients
- Your dream clients are finding you and begging for a spot on your calendar and you *finally* have time to focus on delivering amazing results
- You've never slept better. These days you don't even have to *think* about Instagram or LinkedIn anymore. All you know is your email list is growing.
- You don't have to worry about *how* anymore. Your CNV CMO creates a customized strategy based on your goals and leads the team to execute flawlessly
Crystal
Co-Founder, Strategist
Nick
Co-Founder, SEO Strategist
Our Biggest Fan
Hillary
Marketing and Project Manager
Deivis
Lead Media Planner
Ansley
Social Media Manager
Rosalie
Copywriter and Social Media Manager
Eugene
Graphic Designer + Video Editor
Roberto
Conversion Designer
Meet Your New Marketing Team
CMO | Funnel Builders | Social Media | Copywriters
- A Fractional CMO
- A Marketing Manager
- A Project Manager
- Facebook, Google and LinkedIn Ad Specialists
- A Content and Email Marketing Copywriter
- A Social Media Manager
- A Graphic Designer
- A Funnel Designer
- A Funnel Builder
- An SEO Specialist
- An Automation Specialist
- A Data Scientist and
- A Research Assistant
Imagine being able to show up effectively on every marketing channel with a complete team of marketing experts, but with *more* time for yourself.
With help from this whole (pre-assembled) squad behind them, your fractional CMO is now capable of leading holistic marketing initiatives effectively and your brand will be generating leads like never before.
The team suddenly goes from a one-man band (you!) trying to manage all the aspects of their business to a complete team of marketing experts
Not only will you be gaining access to an entire marketing team who has years of experience in their own fields, every member of the CNV team is led and mentored by Crystal Volinchak, MBA and CMO for Daymond John, Resident ABC Shark.
MEET OUR FOUNDER
Hi, I'm Crystal
- I am ROI-obsessed and results driven. We don’t build cookie cutter strategies and our goal isn’t brand awareness. Our work together will develop strategic systems for lead generation, sales and revenue growth - not follower growth (though you WILL grow your followers with our plans).
- I put my ALL into my work. My husband and I run CNV Creative together, so it’s about more than just business to us - this is our passion!
- I’ve proven my expertise and earned the trust of countless business owners - from big businesses like Daymond John to founder-led startups, I truly care about my clients and am always working to add to your bottom line.
WHAT WE DO
Full Stack Fractional CMO Agency
Your CMO will work with your executive team to establish 60, 90, 180 and 365-day goals so you’re always aware of the scoreboard. These goals become part of the long term strategy we prepare for your organization with your vision and mission statement, the market and analytical research in mind.
Our LinkedIn, Facebook, Instagram, Google and Youtube ad specialists manage over 1M in annual ad spend, have profitable results and are certified in their area of specialty so you know that your ad budget will be spent wisely and your cost per lead will help create a profitable marketing department.
Compelling storytelling and strong copywriting is the heart of all good marketing. It is the foundation that empowers your brand to connect with prospects across social media, landing pages, blogs, email marketing and more.
We do not code and believe in building technology that your team can manage internally for years to come. We design, build and optimize Application, Webinar, E-Commerce, Lead Magnet, Upsell-Downsell, Membership, Free + Shipping Book, and Trip Wire Funnels.
Interacting with your audience on social media is an important foundation for your brand to make genuine connections, answer questions of curious prospects and provide customer support. We have a team of copywriters, graphic designers and engagement experts to help you strategize, manage and organically grow your social channels.
Automation and email marketing are the most powerful ways to connect and nurture prospects through your revenue pipeline. A strong automation strategy includes great copy and nurturing content that will prepare prospects for the sales team.
Lead generation is at the heart of profit-center marketing. Each channel and strategy is aligned with the following lead generation goals: reduce your cost per lead, increase the number of qualified leads and warm up prospects so your sales team can close more clients. We use dashboards to monitor the KPIs that dictate success and update you bi-weekly on their performance so you can feel connected when you need to.
A major component of lead generation and funnel building, conversion rate optimization will ensure that paid and organic traffic are visiting website and landing pages that are optimized for your specific audience. We implement best practices for split testing and are constantly improving conversion rates to feed the sales team more leads.
Our 3-Pillar Process
Marketing is a Revolving Process,
We Nail It Every Time
01
Wholistic Strategy
We strategize and execute a comprehensive marketing plan to generate predictable and consistent leads so your sales team can close more deals.
01
Strategic + Wholistic
We strategize and execute a multi-channel marketing plan that generates predictable and consistent leads so your sales team can close more deals.
02
Data Driven
Every decision we make is based on data, not just theory or what the competition is doing: we aim to scale only the strategies and systems that data shows will return a positive investment.
03
Make a Connection
Compelling storytelling and strong copywriting is the heart of all good marketing, even in the B2B space. It is the foundation that empowers your brand to connect with prospects across social media, landing pages, blogs, email marketing and more.
02
Storytelling
Compelling storytelling and strong copywriting is the heart of all good marketing. It is the foundation that empowers your brand to connect with prospects across social media, landing pages, blogs, email marketing and more.
03
Data-Driven
Every decision we make is based on data, not just theory or what the competition is doing: we aim to scale only the strategies and systems that data shows will return a positive investment.
Let’s make sure we’re a good fit
Our clients typically…
- Are founder-led
- Service providers: coaches and consultants, attorneys, course creators, authors
- Are small to mid-sized businesses with $3 – $10 million in annual revenue
- Have a closing team and a lead-driven business model
- Have an advertising budget
- Have strong values with a giving mindset
- Recognize that building a marketing foundation for long-term success requires time, commitment, and experienced leadership
- Want to trust and rely on marketing experts
01
Decreased lead cost by $93 (72%)
High-ticket Consulting
Decreased ad spend and optimized the ads and sales funnels to collect 33% more leads, while spending 18% less in 6 months.
02
17.4% Reduction in CAC
High-ticket Consulting
By implementing conversion rate optimization strategies, we were able to book more calls without increasing ad spend.
03
Huge 17.51x ROAS
High-Ticket Consulting
By creating a multi-channel marketing strategy with consistent positioning, we generated $3,360,000 from less than $200,000 in ad spend in just 8 months
04
Increased Event Attendees by 23%
Live Event
Scaled a live h$3,000 Mastermind Summit, increasing attendance to earn an extra $33,000 in 6 weeks (during Covid!).
05
Increased Average Order Value by 45% ($175 per order)
Coach and Course Creator
Developed a new offer to increase the cart value for a high-ticket course, increasing cart value by 45%.
06
Increased application rates from 4.2% to 12.6%
Marketing Consultant
Increased the number of calls booked by optimizing the front-end of a consulting funnel.
07
1,200 new emails every month organically
Life Coach
Developed social media campaigns to grow email lists organically
08
Increased opt-in rates from 24% to 61%
Course Creator
Optimized the lead magnet page to drastically increase opt-ins and ultimately upsells
09
Increased webinar registrations by 8% in 1-day
Optimized an evergreen webinar funnel to increase leads in just a day
