Three phases, each one paid for by the results of the one before it. Google Ads, conversion work, search visibility, and email for the whole catalog, with a clear price at every stage.
Six weeks into paid search, Diabetic Saver has a proven starting point. The first month returned $6,278 in store revenue on roughly $2,000 in ad spend, on a single product page, before any of the efficiencies that come with time in market. Tracking reconciles to the penny. The rebuilt Dexcom G7 page converts. Email flows have attributed $1,609 in revenue since launch, and two new subscriptions started in the last two weeks.
You also told us what you need this channel to do: move short-dated inventory before it expires, and grow to $100,000 a month in 2027. That number is achievable. Pharmalynk does it in the same category with a smaller catalog. Getting there is a sequencing problem, and this roadmap is the sequence.
Every store in this category faces the same three walls. Buyers are anxious about authenticity because gray-market fakes are real. Margins on a single sensor are thin, so profit lives in the second and third order. And search results for these products are now dominated by AI-generated answers that sit above the listings, so ranking alone is no longer enough to be seen.
Diabetic Saver has one more, specific to you: the last proposal priced growth by counting products. A handful of new listings nearly tripled the monthly ad fee. That math was wrong, and this proposal corrects it.
Break-even on a first sale is fine when the customer buys three times a month. Right now 90% of buyers are new. The flows that turn them into repeat buyers are live and producing, and after one month nothing is fully optimized yet. The faster they mature, the less every dollar of ad spend has to earn back on the first order alone.
The site has never recorded organic search traffic. 135 keywords rank, none in the top 20. A past link-building package left 72 spam links pointing at the domain. Google reads that as manipulation: it drags down your site's authority, so nothing you publish can climb until it is cleaned up. Your competitors carry the same weakness, which is why this is an opening.
You are adding a few dozen products over the next year. If management fees climb with every listing, the channel stops making sense long before it hits $100K. Fees need to scale with ad spend, where the real work is, and be predictable at every stage.
CNV Creative is a fractional CMO agency founded by Crystal and Nick Volinchak. Every client engagement is led by a dedicated Director of Marketing: senior, strategic, and deeply embedded in your business. This is not a junior execution team handed a brief. It's a marketing department that thinks and acts like it's yours, without the overhead of building one in-house.
We work with founder-led businesses where the founder is the brand. That means we understand what it takes to build trust around a real person, not a logo, and how to scale that trust into a repeatable acquisition system without losing what makes the brand magnetic in the first place.
Two engagements that map to the two halves of your plan: making paid traffic profitable, and making each buyer worth more than their first order.
A high-ticket consulting firm needed a multi-channel marketing strategy with consistent positioning across paid and organic. CNV built the full system: messaging, creative, targeting, and funnel, generating $3.36M from less than $200K in ad spend over 8 months. ROAS (return on ad spend) is revenue divided by what was spent on ads.
A course creator with an established program needed to increase the revenue per buyer and grow their email list without increasing ad spend. CNV developed a new offer structure to increase cart value by 45%, optimized the lead magnet page to nearly triple opt-in rates, and built a social campaign delivering 1,200 new organic subscribers per month. The same levers, bundle mix and list growth, apply directly to a 10-day consumable.
Working with CNV Creative was genuinely refreshing. They were proactive from day one, anticipated needs before they became problems, and stayed focused on making the work better. Communication was clear, timelines were respected, and the results spoke for themselves. A team that actually cares about impact, not just deliverables.
Crystal, Nick, and the CNV Marketing team were fantastic to work with. They helped me fully refine my brand messaging, completely update my website, grow my LinkedIn engagement, and execute thoughtful cold email campaigns. They significantly improved the clarity of my positioning and helped shape the strategy behind what we were building, not just the content itself. They were proactive, highly organized, and extremely clear in their communication.
Easily the best freelancer I've worked with on the Upwork platform. Very professional, great communication, great streamlined process. Knowledgeable staff.
Crystal and her team are digital marketing geniuses. I would recommend them to anyone who had the type of project that fit with their marketing style.
You asked for one partner who can run everything at a fee that makes sense at 6 products or 60. Here is how we get there without asking you to bet on all of it at once. Each phase has a gate: a result that has to be true before we recommend moving up. You decide when to advance. We show you the numbers.
Phase 1 is what we are asking you to say yes to today. There are two numbers: a one-time build that happens once, and a recurring monthly retainer. Phases 2 and 3 are quoted above so you can see the whole road, and each is confirmed in writing when its gate is met. Your current services roll into this scope; nothing is billed twice.
| Item | What it covers | Amount |
|---|---|---|
| Product page rebuilds $550 per page (standard $750) | Pricing research, pack-size and trust sections, copy, photography direction, product and FAQ schema, built on the proven G7 template. Includes the wholesale inquiry page and form. Estimate shown is for the current planned batch. | $3,300 |
| Ads setup Flat, current batch | Campaign structure for each new product line in this batch, conversion tracking installed and verified, audience and keyword build, and separating your Shopify Shop campaign from ours in reporting. | $1,000 |
| Total one-time, current batch | $4,300 | |
| Service | What it covers | Monthly |
|---|---|---|
| Google Search Ads All live campaigns | Ongoing management of every live campaign: search-term pruning, ad copy testing, bidding, budget allocation across products, and monthly reporting. | $2,000 |
| SEO + AI Search Visibility | Disavow of the spam link profile, ongoing technical monitoring, informational content targeting the 107 unserved questions, People Also Ask answer blocks added as content ships, AI visibility tracking across five platforms. | $2,000 |
| Conversion Optimization (CRO) All live pages | Starts on each page once it is live: monthly review of real visitor behavior, one named improvement tested each month, funnel reporting against benchmarks. Larger coded page changes are quoted separately. | $600 |
| Reorder Email Flows | Monthly fine-tuning of the four Klaviyo flows already live (welcome, abandoned checkout, browse abandon, post-purchase), with a focus on second and third orders. Campaign sends begin in Phase 2. | $350 |
| Total monthly retainer | $4,950 | |
Let's talk. crystal@cnvcmo.com · nick@cnvcmo.com
Short-dated inventory moving out the door every week, repeat buyers on autopilot, and a store that gets found without paying for every click. That is what $100K a month looks like from here.