10 Ways To Repurpose A Podcast Episode to Increase Your Reach in 2023

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I’m Crystal, Chief Marketer and Co-Founder here at CNV Creative where we help you grow your online business by strategizing and implementing profitable, wholistic and data-driven marketing plans – so you can start loving your business again.

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Creating content is time-consuming and requires a lot of effort.

Podcast episodes are an incredibly powerful medium for conveying ideas, thoughts and stories. Repurposing podcast episodes is a great way to get the most out of your audio content and reach a wider audience. By sharing content in multiple formats such as blog posts, social media posts, YouTube videos, or infographics, you can reach new listeners who may have never heard of your show before.

Additionally, repurposing podcast episodes allows you to create more content with minimal effort as many of the pieces can be reused or adapted from existing content. It is also a cost-effective strategy that allows you to reach more people with less time and money spent on producing original material.

Our 10 favorite ways to squeeze extra juice out of each podcast episode are:

  1. Create a Blog Post on Your Website
  2. Share video clips, quotable graphics and audio grams on social media
  3. Create a Youtube video
  4. Create an Inforgraphic
  5. Write an email newsletter
  6. Host a Webinar
  7.  Create a Lead Magnet
  8. Host a Twitter Chat
  9. Make a Podcast Episode from an existing video
  10. Create a Slideshare Presentation

 Let’s break each one down further:

Here are 10 ways to repurpose a video or podcast episode:

1. Create a Blog Post

Creating a blog post from your podcast episode is great way to supplement and expand your content.  In fact, transcribing your video or podcast episode into a blog post is the very first step we recommend to every client. 

Not only will this help you to reach a broader audience, but new content on your website is a strong signal to the Search Engine Lords. 

Additionally, it gives you an opportunity to share insightful quotes and take-aways, delve deeper into the subject matter, and provide additional resources for your audience (including any affiliate links you might be promoting!)

Let’s not forget about the potential to earn revenue from Google Display Ads if you’re running them. 

2. Share video clips, quotable graphics and audio grams on social media

Sharing every podcast episode on social media is crucial for building a loyal and engaged audience. Social media platforms are an excellent way to promote your podcast and reach a wider audience beyond your existing listeners. By sharing each episode on social media, you can increase your visibility and attract new listeners who may not have discovered your show otherwise.

Additionally, social media provides an opportunity to connect with your listeners on a personal level, through comments, direct messages, and other forms of engagement. 

Sharing episodes on social media can also help you establish your brand and build your authority in your niche or industry. You may even connect with potential guests.

Now that you know why you should share, you might be wondering how…

To start, it’s important to choose the right platforms to share your episodes on, whether that be Twitter, Instagram, Facebook, or other social media sites. Once you’ve identified your preferred channels (your target audience will determine this), make sure to craft engaging and compelling captions to accompany each post, highlighting key takeaways from the episode and encouraging listeners to tune in. 

You can also include visuals, such as episode artwork or behind-the-scenes photos, to grab your audience’s attention. You’ve probably seen a few Audiograms like this floating out there too: 

Finally, be consistent and intentional with your sharing strategy, aiming to post regularly and at optimal times to reach the widest possible audience. 

Finally, be consistent and intentional with your sharing strategy, aiming to post regularly and at optimal times to reach the widest possible audience. 

3. Create a YouTube Video

Yes, it takes more work and equipment (and you kinda have to put clothes on 🤷🏼‍♀️) to film your podcast episodes BUT I know busy founders and I know that it’s worth your time and effort for all the amazing content it will give you (in the same amount of time).

Filming videos for YouTube while recording podcast episodes can offer several benefits. 

1: It can help increase the visual appeal of your podcast, providing viewers with a more engaging and immersive experience. By having a video component to your podcast, you can also capture facial expressions, body language, and other non-verbal cues that can add depth and meaning to your content.

 2: Filming videos can help you reach a wider audience on YouTube, which is the second-largest search engine in the world. By leveraging YouTube’s discoverability and shareability features, you can attract new viewers and subscribers who may not have found your podcast otherwise. 

3: Having video content on YouTube can help you establish a stronger presence on social media and other online platforms, further expanding your reach and influence. 

4: It’s a heck of a lot easier to post about your podcast on Reels, TikTok, Youtube Shorts, etc if you’ve got video footage.

Overall, filming videos for YouTube while recording podcast episodes can offer a powerful way to enhance your podcast’s visual appeal, reach new audiences, and establish your brand online.

Here’s a few tips on HOW you can do that:

To film videos for YouTube while recording podcast episodes, it’s important to have the right equipment and setup. Firstly, you’ll need a video camera or smartphone with a high-quality camera to capture your video footage. You should also invest in a tripod or stabilizer to ensure your camera stays steady throughout the recording. Additionally, you may want to consider purchasing a microphone specifically for video recording to improve the audio quality of your videos.

In terms of setup, you’ll need to create a visually appealing background that complements your podcast’s brand and theme. This could be a simple backdrop or a more elaborate set design, depending on your preferences and resources. You should also make sure you have adequate lighting, as this can greatly impact the quality of your video footage.

When it comes to filming itself, it’s important to maintain a consistent format and style for your videos, as this can help create a sense of continuity and professionalism. For example, you may want to use an opening or closing sequence, include visual aids or graphics to enhance your content, or incorporate b-roll footage to add interest and variety.

Finally, make sure you have a solid editing process in place to refine and polish your video content before publishing it on YouTube. With the right equipment, setup, and editing process, you can film videos for YouTube while recording podcast episodes and create a truly immersive and engaging experience for your audience.

4. Turn it into an Infographic

At the end of the day, they key takeaways from this blog are 1: people absorb content in many different ways and 2: it takes a lot of time and effort to record a podcast so you might as well get the most out of it.

Turning a podcast episode into an infographic can be a great idea for several reasons. Firstly, infographics are highly visual and easy to digest, making them an effective way to share information in a clear and concise manner. By creating an infographic from a podcast episode, you can distill the key insights and takeaways into an engaging and easily shareable format.

Secondly, infographics can help expand the reach of your podcast by making it more accessible to people who may not have the time or inclination to listen to a full episode. By providing a visual summary of the episode’s content, you can attract a broader audience and generate more interest in your podcast.

Finally, infographics are highly shareable and can help you build your brand and establish yourself as a thought leader in your niche or industry. 

5. Write an email newsletter

Number 4 on the list of 10 ways to repurpose a podcast episode is to write an email newsletter. This can be a highly effective way to reach your email subscribers and provide them with valuable insights and information from your podcast episode. To create an engaging email newsletter, you can summarize the key takeaways and insights from your podcast episode and provide additional context or commentary. You can also include links to the full episode and other related resources or content that your subscribers may find interesting. By repurposing your podcast episode into an email newsletter, you can reinforce your brand and thought leadership, build stronger relationships with your subscribers, and drive more engagement and traffic to your podcast and other online channels.

6. Host a Webinar

This is an excellent way to engage your audience and provide them with additional insights and value beyond the podcast episode itself. To host a successful webinar, you can use the content from your podcast episode as a starting point and expand upon it by providing additional context, examples, and answering questions from the audience. By using the podcast episode as a foundation for the webinar, you can ensure that the content is relevant and interesting to your target audience, while also providing them with a more interactive and engaging experience. Additionally, hosting a webinar can help you build your brand and establish yourself as a thought leader in your niche or industry, driving more traffic and engagement to your podcast and other content.

7. Create a Lead Magnet

It cannot be understated how important growing an email list is for any online business!

A solid email list helps to nurture prospects from the top of the funnel to the bottom to generate sales. One of our favorite (and cheapest) ways to grow email lists with viable prospects is with lead magnets. 

One of the main problems with lead magnets is that they can be time-consuming and resource-intensive to create. To be effective, lead magnets need to provide real value to your audience and be well-designed and executed, which can require significant time and effort.

Taking a piece of existing content like a podcast episode solves two problems: 

1. If you use a popular episode, then you’ve already proven that this is content other potential leads would be interested in (great research!)

2. You can transcribe your podcast using a service like Rev, Descript, or ChatGPT which saves a tremendous amount of writing time!

So what does repurposing a podcast episode as a lead magnet look like?

The goal is to reuse the content from your podcast episode to create a valuable resource that your audience can download in exchange for their contact information. 

A lead magnet could take the form of an e-book, checklist, guide, or other resource that provides additional value and insights based on the podcast episode. By creating a lead magnet, you can generate new leads and build your email list while also providing your audience with valuable information that they can use to solve problems or achieve their goals. 

This can help you build trust and credibility with your audience and establish yourself as an authority in your niche or industry, driving more engagement and traffic to your podcast and other content.

8. Host a Twitter Chat

A Twitter chat is a scheduled conversation on Twitter that takes place at a specific time and is centered around a specific hashtag. During a Twitter chat, participants tweet messages related to the topic, using the designated hashtag to connect with other participants and follow the conversation. Twitter chats are typically moderated by a host or group of hosts who pose questions or topics for discussion and facilitate the conversation. In this scenario, you would be the host

Just like a few other ideas on this list, hosting a Twitter chat based on a podcast episode is helpful because you’ve already vetted the popularity of the topic. 

Twitter chats are a great way to engage with a community, build your brand, and share ideas and insights on a particular topic. They can also help you connect with other industry professionals, build your social media presence, and gain new followers and customers.

Additionally, this can reinforce thought leadership in your industry among potential leads and competitors.

9. Make a Podcast Episode from Your Video

We’re flipping the script on this one. If you already have a video (maybe you went live on TikTok or recorded a great call), you can extract the audio and turn it into a podcast episode. 

10. Create a SlideShare Presentation

If you’re unsure what a Slideshare is, be sure to checkout slideshare.net.

SlideShare.net is a popular online platform for sharing and viewing presentations, documents, and other professional content. The platform was founded in 2006 and acquired by LinkedIn in 2012, making it a popular tool for professionals and businesses to share their expertise, showcase their work, and connect with other professionals in their field.

SlideShare allows users to upload and share presentations in various formats, including PowerPoint, PDF, Keynote, and OpenOffice. Users can also embed their SlideShare presentations on their websites or share them on social media platforms, making it a versatile tool for content distribution and marketing. 

By creating and sharing high-quality presentations on SlideShare, businesses can establish themselves as thought leaders and increase their brand visibility and credibility.

With its large user base and search engine optimization (SEO) capabilities, SlideShare can help you reach potential clients who may not have otherwise discovered your brand or content. 

To make a SlideShare presentation, you can follow these steps:

  1. Create an account on SlideShare.net. You can either use your LinkedIn account or sign up with your email.

  2. Click on the “Upload” button located at the top right corner of the homepage.

  3. Select the file you want to upload. You can upload files in various formats such as PowerPoint, PDF, Keynote, and OpenOffice.

  4. Once you’ve uploaded the file, you can edit the title, description, and tags.

  5. You can also add a thumbnail image that will appear as the cover of your presentation.

  6. Next, you can add additional slides or make changes to the existing slides if necessary.

  7. Once you’ve finished editing, you can publish your presentation.

  8. Share your presentation on social media platforms or embed it on your website.

It’s important to note that SlideShare has specific file size limitations and formatting requirements, so be sure to check their guidelines before uploading your presentation. Additionally, creating a visually appealing and informative presentation can require some design skills and attention to detail, so it may be helpful to use templates or work with a designer to create a professional-looking presentation.

By repurposing your video or podcast episodes, you can save time and reach a wider audience. Be creative and experiment with different formats to see what works best for your audience. Remember to track your results and adjust your strategy accordingly.


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